Asahi/America Brand Guidelines

The Asahi/America, Inc. logo, wordmark, and symbol are important expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that that they are always applied consistently.

Our Name

Correct names:

  • Asahi/America, Inc. (on first reference)
  • Asahi/America
  • Asahi/America – PPI Fabrication Division

Incorrect names:

  • Asahi America
  • Asahi-America
  • ASAHI/America
  • Asahi

Our Logo

These images are the exclusive property of Asahi/America. Certain rules apply for editorial and commercial usage:

This picture is free of charge and available for use in publication of daily press, trade press, and other periodical publications. For all other usage (e.g. for marketing purpose and commercial use), the following rules apply:

  • The photos must NOT be manipulated in any way.
  • The pictures must not present Asahi/America in a negative or derogatory connotation.

Our Colors

Imperial Red
Hex: #eb2a31
RGB: 235, 42, 49
CMYK: 0, 82, 79, 8

Blue (NCS)
Hex: #0b85c5
RGB: 11, 133, 197
CMYK: 94, 32, 0, 23

Spanish Gray
Hex: #999999
RGB: 153, 153, 153
CMYK: 0, 0, 0, 40

Pure White
Hex: #ffffff
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Rich Black
Hex: #040008
RGB: 4, 0, 8
CMYK: 50, 100, 0, 97

Middle Green
Hex: #4d9660
RGB: 77, 150, 96
CMYK: 49, 0, 36, 41

Blackcurrant
Hex: #221844
RGB: 34, 24, 68
CMYK: 50, 65, 0, 73

Rajah
Hex: #faac57
RGB: 250, 172, 87
CMYK: 0, 31, 65, 2

Red Gradient
135deg #eb2a31 0% #85181c 100%

135deg rgb(235,42,49) 0% rgb(133,24,28) 100%

Blue Gradient
135deg #0b85c5 0% #05405f 100%

135deg rgb(11,133,197) 0% rgb(5,64,95) 100%

Our Fonts

H1 – Work Sans – Black – 48px

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H2 – Oswald – Regular – 32px

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H3 – Work Sans – Bold – 24px

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H4 – Work Sans – Light – 20px – Uppercase

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H5 – Work Sans – Bold – 18px

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H6 – Work Sans – Medium – 18px

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Body Text – Roboto – 400 – 16px

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Button Text – Work Sans – Medium 20px

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Asahi/America Trademarks

The following trademarks are legally owned and registered with the United States Patent and Trademark office by Asahi/America, Inc. In any communication, the trademarked product should be identified with trademark marking or notice symbol.

Registered Trademarks

Air-Pro®
Another Corrosion Problem Solved®
Asahi/America®
Asahitec®
Chem Proline®
Dogbone®
Duo-Pro®
Dymatrix®
Electromni®
Fluid-Lok®
J-Switch®
Labcock®
Maxiplast®
Miniplast®
Omni®
Plasgear®
Poly-Flo®
PolyPure®
Pool-Pro®

PP-Pure®
Proline®
Pro-Lock®
Protek®
Pro-Vent®
Proweld®
Purflon®
QM Remote Cycle®
QM Remote Cycle Quarter Master®
QuaterMaster®
Series 19 CAV ComPack®
Series 19 MAV MultiPack®
Series 19 SAV Smart Pack®
Speed Handle®
Spider Clip®
Super-Proline®
Your Experts in Plastics®

Trademarks

Falconics™
Multiport™
Push2Lock™
The Wet Process People™
We’re changing the world, one valve at a time™
You’ve made a great choice™

Appropriate Trademark Usage

In any published document, the reference of a specific product on each page should include trademarking or a notice symbol written EXACTLY as shown above.

Asahi/America copyrighted works include print advertisements, brochures, catalogs, reference materials, technical documents, presentations, photography, and other similar creative works. Always include a copyright notice whenever possible. A copyright notice includes the symbol “©” followed by the year and “Asahi/America, Inc.” In advertisements, catalogs and other marketing materials, always use a legal line that references ownership of the trademarks by Asahi/America

A statement like the following should be used:
© 2024 Asahi/America, Inc. Pool-Pro is a registered trademark of Asahi/America, Inc. Multiport is a trademark of Asahi/America, Inc. All Rights Reserved.

Non-Asahi/America Trademarks

Acrobat™ by McElroy®
AFLAS® by Asahi Glass Company®
DataLogger® by McElroy®
EM-Technik™ EM-Technik™ GmbH
HALAR® by Solvay Specialty Polymers®
LiquidWatch II™ by PermAlert®
PAL-AT™ by PermAlert®
Polygon™ by McElroy®
Polygon™ LT by McElroy®

Purad® by AGRU Kunstrstofftechnik Gesellschaft GMBH
Rilsan® by Arkema®
Sidewinder® by McElroy®
SmartFab™ 125 by McElroy®
Spider™ by McElroy®
Solef® by Solvay Specialty Polymers®
Teflon® by DuPont Company®
Viton® by Dupont Performance Elastomers®

Questions About Our Brand?